Marketing and Real Estate Courses

The EEBA Academy provides a flexible and convenient way for the world's best high performance builders and their partners to come together to learn about building science and advances in sustainably constructing better homes. Learn more about the Academy here.

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Below is a sample of Marketing and Real Estate courses available on the EEBA Academy:
* Create a free Talent LMS Account to take courses. Have questions? Reach out to: gabrielle@eeba.org

Essential Market Trends to Grow your Business

In this session, Green Builder Media CEO Sara Gutterman will reveal the latest market intelligence gathered by COGNITION Smart Data, offering deep insights into consumer preferences that will enable you to improve your marketing, sales, product development, and competitive positioning.

Instructor: Sara Gutterman
CEUs: 1 AIA, 1 BPI, 1 NAHB, 1 NARI, 1 RESNET, and 1 GENERAL

Voice of the Builder: DOE Zero Energy Ready Home Builders Share their Secrets for Cost-Effective Hig

Zero Energy Ready Homes can save a bundle for their home owners and they don’t have to break the bank for home builders either. This presentation includes lessons learned from builders across the country who are building award-winning production, custom, affordable, and multi-family homes that achieve remarkably high performance levels, in some cases at little extra cost compared to code construction.

Instructor: Theresa L. Gilbride, Terrence Mosley

Sales & Marketing of the Ultimate Z.E.N Home

The Ultimate Z.E.N. Home is designed to meet the challenges of healthy living, working and learning from home, carbon free living, net zero energy and battery energy storage. This session covers how the home responds to the COVID home buyer’s desire for safety and security while living in a state-of-the-art home.

Instructor: Rich Binsacca & Panelists

Inspiring Homebuyers and Building Owners to Demand Net-Zero Energy and Zero Emission Homes/Buildings

Net-zero energy and zero emission homes/buildings are being built ALL across the U.S., and yet so many buyers either don’t know this level of performance, including optimized comfort and minimized maintenance, is within their grasp. Our panelists on this episode are helping to dispel these misunderstandings.

Instructor: Paul Kriescher, Paul Hutton, David Takahashi
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