EEBA's High Performance Home Blog

Posts in Category: business

Earth Day Feature ERTH360

At EEBA, we’re proud to have innovators in our community like ERTH360, a solutions provider for homebuilders committed to creating healthier homes. ERTH360’s holistic approach, rooted in the science of building biology, focuses on using natural building materials, abundant ventilation, natural light, and humidity control to promote health and well-being. Their mission is simple yet powerful: Everyone deserves to live in a home that nurtures their health. This commitment to healthier living spaces is why we were thrilled to honor the Empire x ERTH360 Discovery Home with the 2024 EEBA Excellence Award for Healthier Homes! This groundbreaking project, designed and built by ERTH360 and Empire Communities, serves as a proof-of-concept for how innovative design, materials, and processes can redefine production homebuilding to prioritize health, wellness, and sustainability. Learn more about the Discovery Home: Visit the ERTH360 website. And don’t miss our interview with Andrew ... read more
 
Posted by Merielle McLaughlin Tuesday, April 22, 2025 11:45:00 AM
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Competitive Differentiation for Growth

A Practical How-To For Any Business Leader

In this webinar, David Bernadino goes over the role of competitive differentiation and why it is critical to any marketing strategy. Bernadino gives an overview of some of the tools and techniques to assess your brand versus your competitors and how to apply this to any marketing strategy.

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Posted by Anna Jennissen Wednesday, August 3, 2022 10:55:00 AM Categories: business marketing
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Lessons Learned for Thriving During an Economic Downturn

Excerpts from George Casey's presentation at the EEBA Builder Benchmark Group (BBG) Retreat 2022

Know what business you're in and capitalize for it. Are you a developer? Are you a builder? Are you in and titeler? And those of you who do multiple things, each one of them requires a different capital structure. If you're doing the land business, you better have a lot of equity but, if you are a builder, you can have a reasonable amount of debt because you're spinning your inventory relatively fast. You should ask yourself, are we capitalized correctly? 

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Posted by Anna Jennissen Wednesday, July 27, 2022 10:00:00 AM Categories: business marketing
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